OffWhite is proud of the fuss surrounding our animation work on the New York Yankees Subway Race. As reported in the New York times and Daily News, it seems the MTA needed to reach an agreement to return the B, D and 4 Trains to the Great NY Subway Race back to the stadium. There was a misunderstanding between the MTA and the Yankees over the sponsorship arrangement but they agreed to return the subway lines to the popular animated scoreboard segment. "The B, D and 4 train markings were noticeably ...
Offwhite Design completed the new corporate marketing brochure for 16 Handles, the self serve frozen yogurt franchise chain. The 12-page brochure feature really cool effects including soft touch and raised UV coating to convey the tactile feel of yogurt.
Working With Stock Images: When I was starting out back in the day, we had to sort through hundreds of stock images by hand, devoting endless and often painstaking hours, book after (non-digital) book to the formidable task of sifting for that perfect stock image. After finally (and hopefully) finding an image that worked, we would then need to call the artist’s rep and negotiate pricing on usage. Today, with the explosion of dozens of online stock houses, and with the click of a Search button you’ve got millions ...
Aegon Center is an A-Class commercial building that needed an update to their marketing and collateral materials. The building's main highlight sitting atop 34 stories is a dramatically lit Romanesque dome, establishing a strong architectural identity and commanding skyline silhouette as Kentucky's tallest office tower. This highend 8-page brochure features a precision laser diecut that mimics the iconographic dome with it's intricate lace-like shapes. When you look up at this design from the inside of the dome, the view is incredibly impressive and we wanted to play off of that effect. When you open the brochure you get the breathtaking view ...
Dr Jays, the highly popular urban lifestyle retail company, needed a rebranding that more accurately reflected the changing times and a more sophisticated customer base. OffWhite Design was brought in to spruce up the logomark and overall store branding image to offer a fresh dynamic new look and feel to the flagship store on 34th street in NYC. We approached the design direction to convey the lifestyle feel found in quality retail brands, and gave a solid personality to the brand. Thinking Behind the Branding Working with TPG Architecture, we developed a color ...
Some nice calligraphic creations done by Josh.
An out-take from a concept we liked for a rebranding of a medical referral and patient advocacy group. Using icons and graphic symbols quickly identifies what this fantastic not-for-profit does.
We had a crazed week, snowed in and all, but we were able to deliver a beautiful 12 page brochure in time for Refuah Resources' launch party Tuesday night. The brochure featured important highlights of the amazing work this not-for-profit patient advocacy and referral organization does for the community at large. We are extremely proud to be part of this great cause and provide them a high quality tool for raising the necessary funds to continue their continued growth. Photography by: Rick Kaplan, Sherpa Productions
As the saying goes: "The shoemaker's kids always go barefoot" This can't be truer for us, that's why OffWhite is extremely excited to finally take care of it's own and officially launch our site. Please take a look around, all feedback is welcome!
