Finally a Healthy Boxed Meal!
CookSimple™ offers an all-natural meal starter solution for a delicious alternative to mainstream prepared boxed dinners. They provide a solution to the growing trend of poor diet, nutrition, and obesity throughout the United States by reducing the time required for healthy home cooking. Their mission is to make an impactful difference in reshaping the way we eat.
Strategy & Positioning
After a deep dive in understanding the brand challenges, OffWhite devised a strategy to position the brand for success. Having rolled out a line of full meal starters proposing smaller side dishes packaged in deliciously photographed products help gain velocity on shelf.
Branding & Identity
With delicious brand assets and a structured logomark to ground the brand elements, OffWhite developed clean yet powerful visual language with bright colors, fun graphic illustrations, and tasty photography to pull the elements together.
Product packaging evolved over time as more investment was infused into the brand. We began in a simple box with measuring plastic pouch, but eventually added unique shelf grabbers to the box lines in the form of hang flap compelling customers to engage with the packaging and take it off the shelf.
With very detailed product photography, each box recipe was carefully composed by our food stylist and shot by our photographic team.
Ecommerce Web Design
As selling on line became an important sales tool for the brand, OffWhite design and development created a fully customized beautiful web experience capturing the essence of the brand for the digital realm. And with an easy use backend CMS, products and information was easily updated.
“Love, Love Love the OffWhite team! Simply can’t say enough”
– Keith Lauver, CEO