Delton

Quality Audio Meets
Exceptional Value

Delton Audio

OVERVIEW

The Ultimate Sound Experience

Delton Electronics, a low-cost cell phone accessories company, has lost its way. With no competitive advantage, no unique product offerings, Delton was getting lost in the over-saturated accessories market and influx of cheap product from China. OffWhite Co restructured Delton’s product offering to a custom designed uniquely designed audio products including headphones, speakers and earbuds. OffWhite developed 2 exclusive audio lines – higher end LUX line; affordable BOLT audio line. To better reflect the new company positioning we renamed the brand Delton Audio. These brand updates gave Delton Audio the competitive advantage to stand out at launch and beyond.

PRODUCTS

Premium Lux On-Ear Headphone

Premium Lux Speakers

Premium Lux Earbuds

Affordable Luxury Bolt Over-The-Ear Headphone

Affordable Luxury Bolt Earbuds

SERVICES

Strategy

Branding

Packaging

Sound Design

Industrial Design

Audio Engineering

Trade Show Materials

Web Design & e-Com Development

Manufacturing Management

Branding

LOGOTYPE

The identity for Delton needed to represent strength, dependability, and edginess. We stacked the logomark to help with readability ‘DEL’ on top line and ‘TON’ on bottom. This mark created a strong recognizable visual language for the brand with visually balanced . Breaking up the name created more emphasis on the syllables and gave the name more power phonetically.
 

 

Product Design

OffWhite developed distinctive audio product lineups to capture two different price point opportunities. The higher-end LUX line used richer sound elements, and higher end ear cushions. The lower end line uses simpler materials but quality design and construction. We started with sketching concepts; then developed 3D printed prototypes; then CNC samples; then production-ready audio equipment.

 

Packaging

The packaging approach for both LUX and Bolt was to provide the customer with quality experience and in the case of the LUX, they enjoyed an un-boxing to build the drama of purchase. The lower end BOLT line gave a premium blister-pack feel revealing the product inside in an elegant way.
 

Web Design & Development

The e-commerce Delton website provided a sleek buying experience while giving customers beautiful detailed imagery and usage occasions to excite and delight customers.

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