Energy Management
Made Effortless
Energy Spectrum
OVERVIEW
Precision Power Expertise
Energy Spectrum is an industry leader in real estate energy management. As experts in energy procurement, demand response, load control, submetering, cogeneration, rate analysis bill review, and with impressive clients like Related, Trump, and Extell, they expect the best.
Energy Spectrum turned to OffWhite Co with a two-fold objective – refresh their corporate identity and brand messaging; and rethink how they engage with clients via a powerful client-management software we helped refine called EnerPrize™ Software.
PRODUCTS
EnerPrize
SERVICES
Strategy
Branding
Brand Collateral
Illustration
Software Dev
UX/UI Design
Web Design & Development
Branding
LOGOTYPE
The concept for logomark was a lightening bolt icon to give visual energy and communicate what the company does in a elegant and premium way. With a high-end client list, Energy Spectrum needed represent quality at every touchpoint.
Illustration
To help explain the diverse product offerings, the OffWhite team chose an isometric illustration style to playfully convey each service. For example, a “$” illustrated like a 3D building represents Incentive Programs offered by ES.
Stationary & Collateral
Business Card & Brochure
OffWhite extended the brand assets to collateral materials used in sales & marketing efforts to keep all company communications consistent.
Service Car
When service operators hit the road to install or manage client equipment, a customized truck wrap was created to keep the brand aesthetic consistent as a driving billboard.
Web Design & Development
With an engaging brand aesthetic and a diverse product offering, OffWhite used a simple UX applied to a visually stimulating UI approach that conveys premium yet approachable.
EnerPrize Software
Energy Spectrum has a proprietary software called EnerPrize that monitors energy usage in NYC’s most prestigious skyscrapers. OffWhite was commissioned to re-think the software and implement a new user experience.
This technology needed to give in-depth access to portfolio buildings, control those energy elements, and even give back power to the grid. Working with their in-house actuarial team, we translated these complex algorithms and reporting tools into simple and flexible dashboards to help building managers stay in control.
Tenant Portal
Monthly Reports
Ticket Management
