SUPPORTING A BRAND
From designing layouts for new flavor packaging, to art direction for photography, on-press supervision and everything in between, OffWhite Design has been there to achieve the desired results. When we first began our relationship, the brand was generating roughly $40 million in sales, now they are rapidly growing to $1 billion, and are ranked #1.
Some of the projects OWD has been involved with include:
• New flavor packaging design concepts through production
• POS and club pack designs and production
• Children’s line “Champions” roll out and direction
• Tradebooths and trade materials (handouts, sell sheets and promos)
• Print material (Corp letterhead, business cards, brochures, folders, coupons, menu cards etc)
• Vender and in-house sales Powerpoint presentations
• Cho-Mobile and Champs graphics, and concepts
• eBlast newsletters
• Website creative
• Truck wraps
• Plant signage
The slideshow below illustrates the multiple ways we have applied the brand and it’s message in a consistent yet innovative manner.
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Chobani – Product Line -
Chobani Champions - 16 Club Pack -
Chobani 12 pack – Club Pack -
Chobani - Trade Booth -
Chobani Champions - Club Tray -
Chobani - Coupons -
Chobani – Recipe Card Handouts -
Chobani Champions – Club Pack -
Chobani – Track Wrap -
Champions – Kids t-shirts -
AgroFarma / Chobani Plant Signage -
Champions – Lunch Box promo -
Chobani – Business Card Holder with CouponFeaturing "Nothing But Good" tagline embossed. -
Coupon for Business Card Holder -
Chobani PR kit folderFeaturing emboss effect on cover and precision diecut of yogurt cup shapes as pocket. -
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