Making the Hip, Even Hipper

Dr Jays, the highly popular urban lifestyle retail company, needed a rebranding that more accurately reflected the changing times and a more sophisticated customer base. OffWhite Design was brought in to spruce up the logomark and overall store branding image to offer a fresh dynamic new look and give a solid personality to the flagship store on 34th Street in NYC. Using a house party theme with multicultural young adults having a great time, we created larger than life graphics that fill the store with life. Read more here.