Real Estate Investor
OffWhite Design created the logomark, stationary and an integrated marketing campaign targeted to high net worth investors and banks for real estate investor group The 601W Companies. 601W oversees one of America’s leading private real estate acquisition, ownership, development and management portfolios. With the help of this marketing effort, 601W secured $100+ million from investors.
Understandably, all components needed to be of the highest quality. We traveled around the US art directing beautiful photography shots of 601W’s portfolio of A-Class buildings, mostly at dusk. Working with specialized 3D architectural illustrators we created a custom illustration of the 601W skyline of buildings. This skyline is a reoccurring feature on various components from the stationary, brochure, through 601W website homepage.
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Skyscraper Images of 601W CompaniesBeautiful photography by architectural photographer Steve Whittaker. Above are some of the 9 images we shot for the brochure. Images were shot with a tilt-shift lens at dusk for that perfect moment where building lights are shining, but building "skin" surfaces are still clean. -
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601W Companies: Cover 601W Skyline DetailFor the 601W skyline illustration we created a dusk theme to follow the image feel of the photography done throughout the brochure. -
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The 601W Companies WebsiteThe site structure uses a consistant top banner element featuring The 601W Companies skyline image. -
The 601W Companies Stationary ElementsLetterhead and business cards. -
601W Companies: LaSalle Building sellsheetInvestment insert sellsheet and building factsheet.
