Finally a Healthy,
Boxed Dinner

Cooksimple Meals

Overview

Finally a Healthy Boxed Meal!

CookSimple™ offers an all-natural meal starter solution for a delicious alternative to mainstream prepared boxed dinners. They provide a solution to the growing trend of poor diet, nutrition, and obesity throughout the United States by reducing the time required for healthy home cooking. Their mission is to make an impactful difference in reshaping the way we eat.

OffWhite Design - Case Study - Cooksimple Meals - Strategy Market Analysis

OffWhite Design - Case Study - Cooksimple Meals - Strategy Revenue Chart

Strategy & Positioning

After a deep dive in understanding the brand challenges, OffWhite devised a strategy to position the brand for success. Having rolled out a line of full meal starters proposing smaller side dishes packaged in deliciously photographed products help gain velocity on shelf.

Branding & Identity

With delicious brand assets and a structured logomark to ground the brand elements, OffWhite developed clean yet powerful visual language with bright colors, fun graphic illustrations, and tasty photography to pull the elements together.

OffWhite Design - Case Study - Cooksimple Meals - Identity Sales Book

OffWhite Design - Case Study - Cooksimple Meals - Identity Business Cards

Product Packaging

Product packaging evolved over time as more investment was infused into the brand. We began in a simple box with measuring plastic pouch, but eventually added unique shelf grabbers to the box lines in the form of hang flap compelling customers to engage with the packaging and take it off the shelf.

OffWhite Design - Case Study - Cooksimple Meals - All Entrees

OffWhite Design - Case Study - Cooksimple Meals - All Sides

Product Photography

With very detailed product photography, each box recipe was carefully composed by our food stylist and shot by our photographic team.

OffWhite Design - Case Study - Cooksimple Meals - Dish Lasagna

OffWhite Design - Case Study - Cooksimple Meals - Dish Cowboy Chili

OffWhite Design - Case Study - Cooksimple Meals - Product Sloppy Joe

OffWhite Design - Case Study - Cooksimple Meals - Food Alfredo

OffWhite Design - Case Study - Cooksimple Meals - Food Black Bean Pasta Stroganoff

OffWhite Design - Case Study - Cooksimple Meals - Food Wild Rice Pilaf

OffWhite Design - Case Study - Cooksimple Meals - Products: Cowboy Chili, Jambalaya, Stroganoff, Sloppy Joe

Ecommerce Web Design

As selling on line became an important sales tool for the brand, OffWhite design and development created a fully customized beautiful web experience capturing the essence of the brand for the digital realm. And with an easy use backend CMS, products and information was easily updated.

“Love, Love, Love the OffWhite team! Simply can’t say enough”

– Keith Lauver, CEO

Let’s think out of the box