Building A
Greek Empire
Chobani
OVERVIEW
Lighting in a (Greek) Yogurt Cup
OffWhite Co is extremely proud of its creative partnership with Chobani, helping drive explosive sales from $30 million to cross the billion mark in just under 4 years – and become the #1 yogurt company and benchmark in the industry. From packaging design, line extensions, production management, trade & sales materials, marketing as well as general creative oversight, OffWhite helped shape Chobani on its lighting road to stardom.
PRODUCTS
Greek Yogurt
Kids Greek Yogurt
SERVICES
Branding
Packaging
Web Design
Corporate Needs
Presentations
Promo Items
ChoMobile
Stationary
On-Press
Supervision
Branding
It was important for the brand to not have a Greek vibe despite the “greek yogurt” product offering. Instead a fresh, delicious positioning was used to convey the brand elements.
Packaging
The iconic Chobani package was designed and developed then later refined to promote the 0%, 2% fat content in each cup. With a huge percent symbol central to the design the low-fat conscious target market understands they can get a beautifully packaged, delicious yogurt, without compromising on their health values.
We can’t just give people something to buy. We also must give them something to buy into.
Packaging
After seeing huge success with the general yogurt category, Offwhite supported efforts as Chobani entered the kids market. Under the flagship “Champions”, we oversaw the development of various creative approaches celebrating Greek Yogurt for kids.
Phase One
Phase Two
ChoMobile
To spread the word to the masses, we help Chobani launch their CHOmobile – a greek yogurt dispensary on wheels. It visited festivals and other events promoting Chobani and giving away FREE full-size samples of all their flavors.
Brand Materials
