Quality Audio Meets
Exceptional Value
Delton Audio
OVERVIEW
The Ultimate Sound Experience
Delton Electronics, a low-cost cell phone accessories company, has lost its way. With no competitive advantage, no unique product offerings, Delton was getting lost in the over-saturated accessories market and influx of cheap product from China. OffWhite Co restructured Delton’s product offering to a custom designed uniquely designed audio products including headphones, speakers and earbuds. OffWhite developed 2 exclusive audio lines – higher end LUX line; affordable BOLT audio line. To better reflect the new company positioning we renamed the brand Delton Audio. These brand updates gave Delton Audio the competitive advantage to stand out at launch and beyond.
PRODUCTS
Premium Lux On-Ear Headphone
Premium Lux Speakers
Premium Lux Earbuds
Affordable Luxury Bolt Over-The-Ear Headphone
Affordable Luxury Bolt Earbuds
SERVICES
Strategy
Branding
Packaging
Sound Design
Industrial Design
Audio Engineering
Trade Show Materials
Web Design & e-Com Development
Manufacturing Management
Branding
LOGOTYPE
The identity for Delton needed to represent strength, dependability, and edginess. We stacked the logomark to help with readability ‘DEL’ on top line and ‘TON’ on bottom. This mark created a strong recognizable visual language for the brand with visually balanced . Breaking up the name created more emphasis on the syllables and gave the name more power phonetically.
Product Design
OffWhite developed distinctive audio product lineups to capture two different price point opportunities. The higher-end LUX line used richer sound elements, and higher end ear cushions. The lower end line uses simpler materials but quality design and construction. We started with sketching concepts; then developed 3D printed prototypes; then CNC samples; then production-ready audio equipment.
Packaging
The packaging approach for both LUX and Bolt was to provide the customer with quality experience and in the case of the LUX, they enjoyed an un-boxing to build the drama of purchase. The lower end BOLT line gave a premium blister-pack feel revealing the product inside in an elegant way.
Web Design & Development
The e-commerce Delton website provided a sleek buying experience while giving customers beautiful detailed imagery and usage occasions to excite and delight customers.
