Fueling Creativity
On The-Go
Fuel For Fire
OVERVIEW
Healthy Portable
Protein Snacks
FFF originally developed an on-the-go pouch for its delicious smoothie blend targeting the cross fit enthusiast as a simple pre or post workout solution. As the company grew beyond the fitness buff type, it needed its packaging to work harder to appeal to a wider demographic.
PRODUCTS
Protein Smoothie
Plant-Based Smoothie
Kids Smoothie
SERVICES
Strategy & Postitioning
Branding
Illustration
Photography
Packaging
Branding
LOGOTYPE
It was important for FFF stakeholders, to convey an active lifestyle positioning and leaned on a more bold, sporty feel for the identity mark. OffWhite further supported the impactful sport-brand feel by using an all-black, bold, stacked design approach.
ILLUSTRATION
OffWhite illustrated a running human design out of watercolor splashes to support the active lifestyle and give off a high-color, high-energy vibe for the brand.
FLAVOR ICONOGRAPHY
To achieve a “real fruit” objective, OffWhite created food photography icons for each flavor.
Packaging
The packaging with uniformly designed elements with running person artwork in different colors splashed on each pack, vibrantly tells each flavor story.
