Precision Power Expertise
Energy Spectrum is an industry leader in real estate energy management. As experts in energy procurement, demand response, load control, submetering, cogeneration, rate analysis and bill review, and with impressive clients like Related, Trump, and Extell, they expect the best.
Energy Spectrum turned to OffWhite Co with a two-fold objective – refresh the corporate identity and brand messaging; and rethink how they engage with clients via a powerful client-management software called EnerPrize™ System.
- Branding & Identity
- Software Design
- UX / UI
- Web Design
ReEnergizing the brand
Our approach was to create custom isometric illustrations using the icons of their services as pieces in a city landscape. This way we were able to tell the complete story of Energy Spectrum’s broad services in an approachable, modern style. The identity was simplified to an elegant lighting bolt icon combined with clean typographic support. Since the company’s core offering was a software platform EnerPrize, we need to make sure this identity worked both digitally and in print collateral.
As a support to the refreshed brand positioning and collateral materials, we developed a brochureware website for Energy Spectrum that overviewed the company’s services as well as allowing existing or new customers to sign up or log in to the EnerPrize software.
Energy Spectrum has a proprietary software called EnerPrize that monitors energy usage in NYC’s most prestigious skyscrapers. OffWhite was commissioned to re-think the software and implement a new user experience.
This technology needed to give in-depth access to portfolio buildings, control those energy elements, and even give back power to the grid. Working with their in-house actuarial team, we translated these complex algorithms and reporting tools into simple and flexible dashboards to help building managers stay in control.
We created insightful design solutions for the many reporting tools.
“OffWhite organized our company positioning and complex energy management technology into an easy to use, thoughtfully beautiful user experience. OffWhite has upped our game for sure.”