Elevating Higher
Education
Yeshiva University
OVERVIEW
Building Tomorrow, Today
Yeshiva University is one of the oldest private institutions of higher learning in the United States, located in New York City, with undergraduate and graduate program studies in the liberal arts, sciences, medicine, law, business, social work, religion and psychology. It has a rich, century-long history, but had suffered from static and circumspect messaging in recent years. Read how OffWhite Co revamped its brand collateral, donor programs and school image.
As agency of record, OffWhite’s team embarked on a series of projects to revitalize the university’s image. We built exciting donation and advertising campaigns, refreshed and streamlined disparate and dated logos and designed brochure collateral for grad and undergrad to spread the school’s message to prospective students and employers alike. We also crafted a unique design language for the school’s commencement that was fun and future oriented – reflecting Yeshiva University graduates excited and equipped to become leaders in their fields across the professional world.
DEPARTMENTS
Undergraduate
Graduate
Affiliate Programs
SERVICES
School Branding
Logomark Refinement
Information Design
Photography & Illustration
Publication Design
Videography
Web Landing Pages
Brochure Collateral
Viewbooks
School Identities
The graduate school were suffering from overly complicated long names and no focal point for the individual school marks. OffWhite focused on the core naming, as known by the public, resulting in a clean and contemporary result.
Before
After
Recruitment
VIEWBOOKS
YU needed a recruitment brochure “lookbook” to capturing the university’s essence in few words. The reader should be able to get a sense of the YU experience just by flipping through the viewbook without necessarily having to read too much. The challenge there is to make sure not to compromise on the professionalism of the book – it should feel authentic. The university wanted to make sure the prospective students and parents see YU as a serious place with top notch academics, impressive career placement where they will share in successes that other top universities do.
Grad-School Recruitment Brochures
Our team designed a set of engaging, fun, innovative brochures for YU’s Katz School of Science and Health. Each brochure got its own visual theme to reflect its unique appeal and focus.
Shield Campaign
With YU’s iconic shield logo as inspiration, we crafted a unique branding and advertising campaign. We superimposed a modern shield outline onto photos of the university’s students and faculty, surrounding them with relevant text to tell stories about areas in which YU excels.
Advertising
WALL STREET JOURNAL INSERT
The world’s most important and influential businesspeople and employers read the Wall Street Journal every day. Therefore, YU asked OffWhite to design an advertising pamphlet to be distributed with the newspaper that would highlight the university’s students and alumni to the world’s most enterprising employers.
INFOGRAPHIC
Featured in Kiplinger magazine. Clear, concise school statistics.
Day of Giving
YU hoped to raise $3M. We built a campaign to energize volunteers and donors centered around students as superheroes. From car magnets to billboards to real hero capes(!), we made sure #YUhero imagery was everywhere leading up to the big day. In 24 hours, we brought in $4.6M.
A Genuinely Fun Commencement
Commencement. The end of four tough years. These events have a tendency to become boring, drawn-out repeats of a day in the classroom. To remedy that, we designed retro banners, decals and memorabilia, down to the tones and typefaces, to make the whole event pop.
